According to the recent and paradoxical declarations of marketing expert and Global CEO of Saatchi & Saatchi Kevin Roberts, marketing is dead. Following the logic of other marketing leaders such as blogger and entrepreneur Joseph Jaffe, is advertising also going through a near-death crisis? It appears that way, at least for the advertising that doesn’t consider creativity.

In his book Life After the 30-Second Spot Jaffe advised marketing professionals to not limit their creativity by focusing on the structure of the 30-second spot. Here, discover how creative and non-traditional advertising could be the saving grace for publicity.