With his characteristic charisma and humor, Kevin Roberts’ presentation in ExpoManagement Madrid 2012 was anything but conventional. His provocative phrase “Marketing is dead” has been a big hit, and even Philip Kotler made a reference to it in the conference yesterday. Is this really true? And what do Lovemarks have to do with it? And where does the role of creative leaders come in? Find the answers to these questions and more, coming up in the blog…

Video of the day

Although it's after Valentine's Day, we're still aglow with the spirit of spring -- perhaps it's the first crocuses, the fat daffodil blossoms.  Along with great leaders, one thing we can't help but adore is when Kevin Roberts, the Global CEO of Saatchi & Saatchi, who shares his beliefs and core mission in what he calls Lovemarks -- which in his words equals, "loyalty beyond reason" to a brand. Roberts feels quality is important, but he has a strategic vision for his clients that create other more ineffable elements set a brand on the path to success.