“You copied my shoes!” “Well, you copied my backpack! And mine is better!” We’ve all heard this skirmish between elementary school children. But, can you imagine it happening between two of the world’s most influential technology giants? No need to imagine, it is happening before our very eyes. Apple and Samsung are head-to-head in various legal battles being fought all over the world on claims of copying and libel over designs and technology of their mobile devices. Read on for the latest marketing-related court rulings in the U.K., and what’s to come.
What do video games and businesses have in common? A lot, according to Jane McGonigal! A world-renowned designer of alternate reality games, McGonigal assures that through video games we can solve world problems. This is already looking to be a promising trend. Who would’ve thought Pac Man could lead to solving world hunger!
How much do designers affect the end profit of a company? In many businesses today, the design team is undervalued as simply carrying out the commands of the product creation or marketing teams rather than playing an integral role in creating the product. However, this is a direct reflection of a misunderstanding of the true meaning of design.