Just nine months ago when we welcomed you to WOBI, we had the huge challenge ahead of us of launching a completely new brand that would transmit our passion and commitment to the best content in management. Simultaneously, we would embark on a new path that we had heard so much about from the mouths of our very own speakers: we submerged ourselves for the first time in social media, with the intention of maintaining relevant, interesting and fun conversations with those that shared our same passion. Today, when 2012 is seeping through our fingers, we thought it a good moment to remember all that we’ve been through during the year, reflect on what we learned and how we can do even more in the coming months.
For proof that recruiting has entered a new era, one need look no further than an exceptionally novel internship applicationsubmitted this summer by Shawn McTigue. This playful 2:50 video by Shawn was a response to Mastercard’s call for applicants to creatively promote the benefits of a “cashless society.” It was his take on the “something creative” all interns were required to link to as part of the application. The rest of the process involved engaging on MasterCard‘sFacebook page, uploading a resume via LinkedIn, and following MasterCard on Twitter for further directions. The campaign represents the future of recruiting, where the process demands that applicants showcase their skills –and in the process makes them stronger candidates.
In the past five years, many marketing departments have thrown their classic strategy out the window to opt for a more open, less expensive, and more personal way to connect with clients: social media. Discover just how impactful these networks have become in the following infographic.
On Tuesdays our theme of the day is innovation, and we thought there would be no better way to celebrate than to gather our picks of the top five innovators we see as changing the way we do business. Check out some of our favorite innovation experts and hear from them directly with our exclusive videos.