The great success Starbucks has experienced on a global level has not come without its ups and downs. Howard Schultz, the company’s chairman and CEO, took the ExpoManagement Madrid 2012stage to tell the incredible story of evolution and growth of this global enterprise, as well his challenges for today’s business leaders to take responsibility for the changes they want to see in their community and society.
-one of Starbucks’ most risky investments
-why disruptive innovation holds the future of every business
-the 3 seismic shifts every business leader must be aware of