CityVille, Zynga Poker, FarmVille, Empires & Allies…surely you’ve heard of at least one if not all of these games, and played them on Facebook or know someone else who has. They are some of the most used applications on the social network created by Mark Zuckerberg, with over 220 million users. But who are behind these high impact social games in online communities?

The game developer firm Zynga is responsible for their success, and is causing a rage on the web denominated “hidden object games”, including the hit Hidden Chronicles. According to Cara Ely, the Creative Director at Zynga, they are yet another opportunity to interact, socialize and share on networks. In the following exclusive WOBI interview, the computer game specialist with over twelve years in the industry discusses the future of apps, and the necessary characteristics to achieve a great game.