Finally the day has arrived. The World Business Forum Buenos Aires begins this Monday, October 29th, the most renowned business event in Argentina. We’ve had an intense but enriching year of work in our corporate office in Buenos Aires putting together the event. Now the moment has arrived to share two days with business leaders, experts and academics of international prestige presenting some of the most innovative ideas to create better businesses, better people and, without a doubt, a better world.
In the following we present the content that will be enjoyed at the event.
For proof that recruiting has entered a new era, one need look no further than an exceptionally novel internship applicationsubmitted this summer by Shawn McTigue. This playful 2:50 video by Shawn was a response to Mastercard’s call for applicants to creatively promote the benefits of a “cashless society.” It was his take on the “something creative” all interns were required to link to as part of the application. The rest of the process involved engaging on MasterCard‘sFacebook page, uploading a resume via LinkedIn, and following MasterCard on Twitter for further directions. The campaign represents the future of recruiting, where the process demands that applicants showcase their skills –and in the process makes them stronger candidates.
For decades consumers have been asking businesses to listen to their petitions, complaints and suggestions. Thanks to social media we’ve made the leap and companies are more exposed than ever to people’s opinions and, in many cases, they have no idea what to do with them. Today we analyze how organizations can best confront this situation.
Businesses that are principally B2C are facing something so completely new that 10 years ago it didn’t even exist, and without much time for preparation they must redeisgn the way they connect with consumers. Social media has changed more than just the way people communicate. Companies are each day more connected internally, but towards the outside it is costing them to face direct opinion, in a very public way.