After our successful trip to San Francisco in 2011, in 2012 we’ve returned in order to investigate face-to-face the most exciting, cutting edge innovation in Silicon Valley. I'll keep you up to speed on some of the unforgettable experiences of our trip.

The first day of production here was a complete success. We began in Hub Soma, where we interviewed Anthony Marinos, Director of Marketing of Loosecubes; Ian Yolles, Chief Environmental Officer of Recyclebank; Lisa Gansky, author, investigator and entrepreneur; and Jamie Wong, Founder and CEO of Vayable. In the afternoon we went to Mozilla where we spoke with Mitchell Baker, CEO of Firefox. Finally, we ended the day at Zynga, where we talked with Cara Ely, Director of Creativity. It was an intense day, but with lots to tell. For now, we’ll just give you the following highlights:

First, the location of our morning interviews: We filmed in the historic building of the newspaper The San Francisco Chronicle. It’s a little odd, because the building used to be the hub of journalism of the West Coast and now plays host to many of its start-ups. Employees of the newspaper still exist, but the majority of people work in new technology endeavors.

One of the first interviewees was Lisa Gansky, author of The Mesh. Lisa analyzes new trends of growth: the companies that promote business models based on sharing (products, services or time) over ownership. One example is Relay Rides, a company founded by Shelvy Clark, that connects car owners to those interested in renting. For example, if you work in the morning and leave your car parked 10 hours, you are a candidate to earn money renting through Relay Rides. Why leave a car parked when you could be earning cash? That is the central idea of Relay Rides.

We’ll also give you a sneak peak of our conversation with Mitchell Baker, CEO of Mozilla. She is considered one of the most intelligent women in Silicon Valley, leading and inspiring the entire community of programmers that work for Firefox. She is greatly admired for being offered the opportunity to sell the company and retire a very rich woman, when instead she decided to stay and drive the movement of open codes. Two details more on her: she’s a trapeze artist and her hair style- red and eccentric- is very similar to the Firefox logo.

Stay tuned for more updates on our trip to Silicon Valley!