What could possibly be better than a perfectly tailored piece of clothing? One that is also conscious of the environment. Although fashion and sustainability may seem like they are worlds apart, there are some brave players in the fashion industry who are taking advantage of an opportunity to introduce sustainable habits and resource optimization that have the planet’s best interest in mind.
The challenge is great: to contest an established paradigm that changes behavior patterns. However, fortunately there are people and organizations that are facing the task. With events that drive sustainable fashion and institutions that help train designers interested in using eco-friendly materials, the eco-fashion movement might not just be a “trend” but could turn into a style that is embedded in our day-to-day life. Discover in our blog some of the initiatives that are driving sustainable fashion.
Already eight months have gone by since the passing of Steve Jobs; however his leadership style continues to teach those who form part of the world of business. Whether you work day-to-day within the area of design and technology or form part of an executive committee, the admiration and lessons taken from Steve Jobs remain intact in time.
So much so, that this past 29-31st of May The Wall Street Journal organized a conference called “D: All things Digital” that focused on Jobs’ legacy. Renowned executives in the technology industry gathered to give their testimonies and share experiences of the former CEO of Apple. Read on to hear quotes from the President of Walt Disney and Pixar Animation Studios Ed Catmull, CEO of Oracle Larry Ellison and current CEO of Apple Tim Cook. Plus, in our video of the day hear from former CEO of General Electric Jack Welch as he talks about Steve Jobs from the World Business Forum New York 2011 stage.
The New York edition of the World Innovation Forum is approaching fast. Taking place on June 20 and 21 at the New York City Center, this will be the seventh year that the event has been held in the Big Apple. Looking at the lineup of speakers who will be taking part, it promises to be a fascinating couple of days for all those interested in innovation as applied to business. There will be 11 key note presentations in total, including sessions with Guy Kawasaki, Ray Kurzweil, Ken Robinson and Clay Shirky.
How can your company collaborate with suppliers, customers, and even local businesses in a way that involves clients as well as improves your product? In this exclusive column written by Martin Lindstrom for WOBI, the top brand consultant gives examples as well as practical advice for how you can start making your customer work for you, and strengthen brand identity and profits as a result!
Corporate social responsibility, understood as the actions made by companies that contribute positively to the environment, community, and employees, seems to be gaining influence in attracting talent. The newest generations of employees entering work want to be proud of the products and company they work for. Discover here the latest developments in this area, as well as our video of the day on corporate social responsibility that attracts talent.
During our production trip to San Francisco we interviewed entrepreneur, blogger and author Eric Ries. He is recognized for pioneering the methodology the Lean Startup, a recipe for entrepreneurs to use resources as efficiently as possible. In the following exclusive WOBI interview he explains the concept behind the Lean Startup, how to apply it to achieve successful new ventures, and the key role that vision and strategy play in our path to becoming entrepreneurs.
The power of presence is the key to inspiring people to bring forward any business venture
40% of leaders fail because of their incapacity to build relationships of trust and a favorable environment for their team. At least that is what we can assume from a survey done in 2011 by the consultancy Chally Group Worldwide with 1,400 executives, including global CEOs and human resource directors. Leadership expert Kristi Hedges maintains that those leaders have problems achieving success because they aren’t inspirational. “To excite others you must be authentic, feel passion for what you do and have ‘presence’.” In her latest book The Power of Presence: Unlock Your Potential to Influence and Engage Others (Amacom, 2011,) Hedges explains that “we all have an inspirational force inside us to undertake whatever project or influence and motivate the rest.” This force is “the power of presence,” an amorphous concept that has a great impact on all that we do.
Don’t confuse presence with charisma. The power of presence is the ability to connect and inspire others. “Anyone can develop this skill,” assures Hedges. Read on for some points from her book!
CityVille, Zynga Poker, FarmVille, Empires & Allies…surely you’ve heard of at least one if not all of these games, and played them on Facebook or know someone else who has. They are some of the most used applications on the social network created by Mark Zuckerberg, with over 220 million users. But who are behind these high impact social games in online communities?
The game developer firm Zynga is responsible for their success, and is causing a rage on the web denominated “hidden object games”, including the hit Hidden Chronicles. According to Cara Ely, the Creative Director at Zynga, they are yet another opportunity to interact, socialize and share on networks. In the following exclusive WOBI interview, the computer game specialist with over twelve years in the industry discusses the future of apps, and the necessary characteristics to achieve a great game.
On June 27th and 28th the 9th edition of the World Marketing Forum will return to Mexico. With a lineup that covers the diverse challenges of marketing today, the gathering takes place in Mexico City on the 27th and 28th of June. The event presents a unique opportunity to discover new ways to engage and improve the relationship with the client in a context where interaction is becoming more and more essential for the success of brands and products.
The themes range from leadership and brands, to the role of the new consumer in an era of over communication, the impact of social media, how to take advantage of interactive marketing, learning and collaborating with consumers, and how to drive sales by focusing on the client.
In anticipation of the event, and so you can start to familiarize with some of the ideas the speakers will present, check out the following videos and exclusive articles from WOBI.
In times of economic crisis, the majority of companies think they have no choice: “We must cut back on employees.” However, the founder of one of the most successful hotel chains in the U.S. has a very different perspective, and Joie de Vivre Hospitality has actually tripled annual income between 2001 and 2008 as a result. In the following article by Francisca Pouiller extracted from WOBI magazine, discover how Chip Conley invests in, and is conscious of, the joy of life in each individual employee and in return receives high performance and increased profitability.